Pride of Anderson County;
A Tribute to Legends

Brand Identity, Logo, Packaging, Collateral

The Situation —

For generations, Anderson County, Kentucky, has been synonymous with fine whiskey. From pre-prohibition barons to modern-day bourbon icons, Kentucky’s rich distilling history is steeped in the region’s influence. Resting high above the mighty Kentucky River in Anderson’s inconspicuous town of Tyrone sits the Wild Turkey Distillery.

This special bottling is a tribute to legends—both past and present—who honor the traditions of the old and preserve them for future generations. It is, in every way, the Pride of Anderson County—bottled straight from a single choice barrel, uncut and unfiltered, by Rare Character Whiskey in partnership with Rare Bird 101.

The Solution —

Americano created a one-of-a-kind label with multi-level embossing to mirror this truly unique whiskey. Consumers can feel every detail of the illustration of the rickhouse on the label, synonymous with every detail and unique tasting note that went into this release that has never been done before.

The label is also flexible to create future releases and continue the brand identity that many have hunted down with great persistency.