Brook Hill;
Dusty Bourbon for the Modern Age

Brand Identity, Logo, Packaging, Collateral

The Situation —

First established around the turn of the 20th century, Brook Hill Whiskey is being revived by Rare Character, the visionary American whiskey brand.

For co-founder Pablo Moix, this is a labor of love fueled by his profound appreciation for Kentucky's distilling history and its golden era of craftsmanship. Rare Character's inaugural releases of the new Brook Hill bourbon and rye pay homage to the brand's roots while bringing it into the modern age for a new age of enthusiasts. Drinking Brook Hill whiskey is an experience that rekindles the flames of heritage, passion, and craftsmanship.

The Solution —

Americano dove into the brand’s history and with the help of the Rare Character co-founders, found original bottles of Brook Hill that had been long forgotten. Keeping the integrity of the original label, similar to Fortuna, Americano was able to recreate and revive this dusty bourbon down to every last detail.

If you’ve been lucky enough to get your hands on a bottle of Brook Hill, be it through connections or Sotheby’s, you understand the impeccable taste and craft that was put into this American classic.