WHAT WE DO
The brands we work with don't need help with the liquid. The whiskey is good. The bourbon is better than it has any right to be. The barrels were picked by a seasoned pro who knows exactly what they’re doing. Our job is to make the outside match the inside.
The work runs deep; all of it under one roof:
Branding
The name, the mark, the way a brand carries itself in a room. Done once, done right, made to age like a fine wine.Packaging
The bottle, the box, the closure, the label. Every part of what a customer holds before they ever taste anything.Marketing & Sales Collateral
The sheets, decks, and one-pagers a distributor needs to say yes. The trade runs on first impressions. We make yours worth remembering.Dry Goods Management
Sourcing, negotiating, vendor management, inventory tracking. The unglamorous work most agencies hand off. We keep it close.Merch
Designed, sourced, produced, and fulfilled. A full merch operation managed from our side, sold on yours.
The Americano ExperienceA Standing Reservation
A membership with Americano feels less like hiring an agency and more like a standing reservation at a place where they've already poured your drink by the time you sit down. You walk in. The work is already moving. The dry goods landed last week. The label revisions came back overnight. The sales sheet for the new release is in your inbox before you remembered to ask for it.
You ask us, off the cuff, what the height of your bottle is.
Twelve point nine seven inches. Three inches wide.
Your creative partner already has the small, important details memorized. A taller bottle means new case tooling—unless a shorter cap can absorb the difference. A 750 to 700ML shift means thicker glass, which means a thicker corrugate. Every change sets off a chain reaction, and someone has to be thinking ten steps ahead. We keep the logic running quietly in the background, so you don't have to remember it anymore. We do.
You mention a vendor problem. We've already worked with three people who could solve it. You bring up a category you've been watching. We've been watching it for two years. You float a half-formed idea on a Tuesday, and on Thursday, it comes back as something you could actually use.
The table is yours when you want it.
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Onyx & Amber
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![A bottle of Brook Hill Bourbon whiskey produced by Rare Character, featuring a black and white vintage-style label with red wax seal, displayed on a rustic wooden surface against a white brick background.]()
Brook Hill
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Hurst Knoll
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![A lineup of three Pride of Anderson County whiskey bottles, featuring Americano-designed vintage-style labels with intricate illustrations of a distillery scene, gold accents, and unique seal colors, displayed on a neutral tabletop.]()
Pride of Anderson County
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![A bottle of Old Cassidy Kentucky Straight Bourbon Whiskey with a label designed by Americano, featuring bold red script and vintage-style typography, elegantly displayed on a soft white fabric background.]()
Old Cassidy
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![A bottle of Obliteration Straight Bourbon Whiskey with a Rare Character label designed by Americano, featuring a bold, industrial design resting in a rugged, overgrown outdoor setting for a dramatic presentation.]()
Obliteration
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![A bottle of Rare Character Single Barrel Series Bourbon Whiskey, selected by Eureka!, featuring a customized Americano-designed label with llamas, displayed on a marble surface against a green tiled background.]()
Rare Character Single Barrel Series
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![A bottle of Fortuna Kentucky Straight Bourbon Whiskey with a Rare Character label designed by Americano, featuring a bold blue and silver design, elegantly displayed alongside a cigar, ashtray, and vintage books on a warm wooden surface.]()
Fortuna 102
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![A close-up of a Fortuna Barrel Proof Kentucky Straight Bourbon Whiskey bottle with a luxury label designed by Americano, featuring bold blue and red foil, displayed on a shelf in an ambient setting.]()
Fortuna Barrel Proof
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![Exceptional Series Wheated Bourbon by Rare Character, featuring a full-bleed art label with a vibrant bird illustration done by Rox Moix and designed by Americano, displayed on a bottling line in an industrial setting.]()
Exceptional Series
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![A bottle of Paladar Blanco Tequila, designed by Americano, featuring soil from the family agave fields at the base—the only alcohol bottle on the market with real soil—displayed on the original tahona in the Orendain family estate courtyard.]()
Paladar Tequila
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![Close-up of a Bedell Malbec 2014 wine bottle with a sleek black label and gold typography, designed by Americano for Bedell Cellars, a family winery in North Fork, Long Island, New York]()
Bedell Cellars
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![A billboard advertisement featuring a truck driver in a rearview mirror paired with a Casamigos tequila bottle on a white background, highlighting the brand’s rugged and refined appeal.]()
Casamigos
