Drifter Spirits;
Scouring the world for the most unique, beautifully crafted products for the modern bar program.

Brand Strategy, Brand Identity, Art & Creative Direction, Collateral, Presentation Design, Content Creation & Curation, Research

The Situation —

Drifter Spirits approached Americano for a humanistic brand after a long and healthy partnership with Svol Aquavit. Craft Spirits entrepreneur Pete Neveglosky formed Drifter Spirits as a means to create a more efficient route to market for craft liquor brands that belong in high-end bars and restaurants. Bringing a taste of adventures from around the world led Drifter Spirits to a brand personality comparable to James Bond and Pan Am vibes.

The Solution —

We first curated what we thought Drifter would be like as a person—someone who traveled frequently and was a little bit mysterious, always staying two steps ahead.

Using our deep knowledge of brand identities, we took this personality and represented it visually with an easy-to-understand brand book. Very familiar with on and off-premise marketing, we created a suite of collateral that envokes the brand personality at every single detail. We also helped the client with our concierge sourcing and ordering for collateral items to be printed and produced.