Bedell Cellars;

Brand Identity, Logo, Packaging

The Situation —

When wine aficionados think of high-quality wine, North Fork, Long Island isn’t necessarily the first place that comes to mind.

Bedell Cellars was swiftly bucking that stereotype by producing high-quality wine on a family-run vineyard in North Fork, Long Island. They just needed the brand identity and consistency to reflect their attention to detail and put them on a level playing field.

The Solution —

Consumers decipher wine quality based on their perceptions like price, professional recommendations, or the label itself. Combining the three decision points, we created a high-quality brand identity that would get the attention and recommendation of professionals and justify a bottle price increase. 

As a result, an average bottle cost went from $35/bottle to $55/bottle, setting a clear return on investment. Bedell Cellars wine was also served at Obama’s inaugural luncheon and is the official wine of MoMA.