Star Insights;
From Corporate to Human

Brand Identity, Creative Direction, Copywriting, Collateral

The Situation —

Star Insights is a strategic advisory firm focused on helping those who are improving the world we live in—and leave behind.

They came to us for a brand identity that would replicate their reliable and trustworthy personalities without falling into the trap of looking too corporate.

The Solution —

We helped Star Insights grow into their shoes to find themselves, visually and verbally. Their brand identity needed to match the unparalleled service and detail they give their clients—each one feeling like they’re the only client Star Insights takes on.

To break through the noise of bland consulting firms, we created a content strategy simultaneously with a brand identity that refused to abide by outdated traditions. The result: Star Insights now has a humanistic brand identity and voice to match their premium expertise.