Rare Character Whiskey Co.;
What’s a Whiskey Without Character?

Brand Identity, Logo, Packaging, Collateral
www.rarecharacterwhiskey.com

The Situation —

At the height of the pandemic, an idea was born from Pablo Moix and Peter Nevenglosky: source the rarest and most unique barrels of American whiskey, turning each barrel into a limited and collectible bottle edition to be hunted and shared by whiskey lovers worldwide.

The complexity of the single barrel offering posed a design challenge; how can we make a label that is unique and recognizable but also accommodating to customization without slowing down the operations?

The Solution —

Americano went to work, understanding the fine balance of design & marketing and the complexities of whiskey to create a brand as unique as each barrel Rare Character offers.

The brand highlights a woodcut to pay homage to the American Oak barrels traditionally used to age whiskey. Simultaneously the logo and sans-serif font gives a future-forward feel to the brand, as proven by their approach to finishing whiskies in uniquely different wood barrels sourced from around the world.

The true feat, however, was creating a custom label process within our team that handles each and every label from idea, to print, to appear in the hands of a lucky collector. Each label has nearly half of the label space to add art relevant to the barrel buyer—which is then run through artificial intelligence to give it an oil-painting look and finished with embossing of brush strokes and a final gloss—making every label look like it has a collectible oil painting whiskey lovers can add to their gallery or collection.

The Rare Character base offering started with single barrels curated and secured by Co-Founder Pablo Moix, designated by the original off-white labels and categorized by different colors of wax at the top of the bottle. With the experience of Peter Nevenglosky, expanded into the Finishing Series and Native Series where curated barrels are then finished in ex-barrels like Olorosso Sherry, Jamaican Rum, Madeira, and more or native wood barrels from around the world like Amburana, Eucalipto, Jaqueira, and more. The Finishing Series labels are categorized by the muted blue labels and muted blue wax, while the Native Series labels are categorized by dark navy labels and white wax.