From Concept to Shelf: Americano’s Design Process
At Americano, our unique design process combines the craft of distillation with the art of visual narration, shifting the vignettes of independent distilleries and craft spirits brands into a breathtaking panorama ready for consumers to discover and become brand loyalists.
Every unique bottle and engaging brand story begins with our exclusive, client-centric process. Designed for craft spirits brands and distilleries like yours, our process is meticulously crafted to communicate the essence of your spirit, from the drawing board to the discerning consumer's glass.
Step 1: Mapping Your Vision – The Creative Brief
Partnering with you, we delve deep to unearth the core of your concept and aspirations. With our rich industry acumen, we sketch pathways that align with your vision and the market's pulse. As our relationship matures, so does our understanding of your unique palate, streamlining our collaboration and sparking creative alchemy that's unmistakably you.
Our creative director develops a number of viable creative directions for your brand in the begining—rooted in our deep industry experience and awareness of the current market. We then combine these creative directions with your project’s deliverables for approval and begin our design process.
Step 2: The Artistry Unfolds – Design
We take each creative direction to the furthest we can go, exploring every corner and leaving no detail overlooked. Each option is fully flushed out with everything you need to imagine your finished product, including 3D mockups, polished layouts, and consistent comparisons to make the decision-making process effortless.
Step 3: Assurance through Evidence – Testing
Guided by years of experience and our unique crossroads of talent, our proprietary testing methods scrutinize the allure and efficacy of our creative work. We truly believe that design must achieve it’s intended goal, and testing is a means of validating our work. This phase offers the comfort of knowing your vision is not only aesthetically stunning but strategically sound, meeting your objectives and doing your product more than the justice it deserves.
Step 4: The Finishing Touch – Refining
We welcome and encourage your feedback and that of those whos insights you most value. Our experience of over a decade of presenting creative work amalgamates into thoughtful discussions where we get to the root of your desires—even if you don’t have the right words just yet. We compile your project’s insights, both quantifiable and subjective, to fine-tune your brand to its final expression.
Step 5: The Craft in the Details – Printing & Sourcing
Navigating through the complexities of production is a thing of the past for our members. We bring forth a curated network of high-quality suppliers, vetted over years of working together and chosen to echo the quality of your brand. From glass to caps, from labels to shipping, we procure the best, match it with your timeline, and oversee the intricate dance of assembly, leaving you to anticipate the perfect fulfillment of your first bottling.
Step 6: The Journey Continues – Ongoing Design
Launching is but the beginning. As creators of your ongoing narrative, we create a suite of necessary collateral for a successful launch: social media, marketing strategies, PR, and even limited edition evolutions of your brand. Knowing your brand's core and every detail, our efficiency is your strength. Your dedicated team knows all of your preferences and presents multiple design options to your liking for each branded marketing and sales collateral piece you could possibly desire.
Moving Forward
Americano stands not just as a partner, but as a devotee to your brand's growing legend. From the spark of inspiration to the moment your hold your finished product in your hands for the first time, we’re here to take this journey with you.
Start building your legacy and apply to become a member of Americano today.